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Sales Star Inventory

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About Sales Superstar Inventory

The Journey of SSI

Insights from Sales Superstars to Modern Sales Competencies

The Sales Star Inventory (SSI) was created by Raymond Phoon and introduced in his book, “The DNA of a Sales Superstar”, 2009, which was clinically adapted from the Directive Communication Psychology Colored Brain Communication Inventory by Arthur F Carmazzi. The Colored Brain Model is a part of the Directive Communication Psychology developed by Arthur F Carmazzi, and depicted in his original Book “Identity Intelligence”, by Veritas Publishing, 2002. 
That was the beginning of SSI version 1.0 which provided the original sales insights from a sales professional’s disposition range (selling perspective).
SSI, currently in its third edition, is available for both online and offline administration. SSI 3.0 includes insights related to behavioral traits, sales personality types, sales competencies (16 sets), motivational drive (with over 40 different values measured) and job fit matching.

Key Clients

The Book

That Started It All

The DNA of a Sales Superstar

Many books offer expert tips on sales techniques like prospecting, cold-calling, presentations, and closing deals. However, few delve into what truly defines a salesperson. In this book, “Sales Identity” is defined as the unique traits and values that shape who you are as a salesperson.

This book is tailored for sales professionals, entrepreneurs, business owners, and anyone in customer-facing roles. It’s based on years of experience working with thousands of sales experts and managing numerous sales development projects with top brands across Asia.

The DNA of a Sales Superstar reveals the essential qualities, influential persona, and high-impact habits needed to become a top performer in sales. It simplifies complex concepts into practical tips you can use right away to boost your sales game. Whether you’re new to sales or a seasoned pro, this book offers valuable insights to help you stand out and succeed.

The Mind Behind it All

Raymond Phoon is a renowned Sales Psychologist, Motivational Speaker, and Leadership Coach with a rich background in sales, marketing, leadership, and business across the Technology, FMCG, and retail sectors of global MNC giants.

As the founder of PowerUpSuccess.com, Raymond is the visionary behind The Power of I™ concept and the creator of Sales Dynamics™, a groundbreaking model for driving high-performance sales teams. He developed Sales Success Strategies Power Cards and The Sales Star Inventory™ profiling tool and founded The Sales Dynamics & Transformation Model, a comprehensive performance and self-improvement system for sales professionals. Additionally, he is an accredited trainer with AIOBP (USA) and Six Seconds (USA) EQ.

Discover more about Raymond’s affiliations and credentials by clicking below.

Coach, Speaker, Trainer, and Consultant

Raymond Phoon is a renowned Sales Psychologist, Motivational Speaker, and Leadership Coach with a rich background in sales, marketing, leadership, and business across the Technology, FMCG, and retail sectors of global MNC giants. As the founder of PowerUpSuccess.com, Raymond is the visionary behind The Power of I™ concept and the creator of Sales Dynamics™, a groundbreaking model for driving high-performance sales teams. He developed Sales Success Strategies Power Cards and The Sales Star Inventory™ profiling tool and founded The Sales Dynamics & Transformation Model, a comprehensive performance and self-improvement system for sales professionals. Additionally, he is an accredited trainer with AIOBP (USA) and Six Seconds (USA) EQ. Discover more about Raymond’s affiliations and credentials by clicking below.

Why choose

Sales Star Inventory

SSI is Asia’s only comprehensive Level A & B psychometric profiling and assessment tool for sales and customer-facing professionals. It offers valuable insights for both selection and development, along with optional tools like candidate selection matcher, industry benchmarker, and development needs analyzer, plus a customized management system for corporate use.
SSI has a proven track record with partners and clients, delivering world-class results and gaining a reputation as a reliable tool for profiling and assessing sales professionals. It is used in over 17 countries and available in six languages, including English, Bahasa Malaysia, Indonesian, Chinese, Thai, and Arabic. The SSI Gold version offers a comprehensive 34-page report with detailed development plans.

Recommended by HR, sales managers, sales professionals, and sales consulting experts.

SSI has had 13 years of success in aiding organizations and sales professionals achieve better closure rates and sales conversions.

Validated against sizable sample size across Asia and the Middle East.

Having a collection of statistics makes it easier to compare the results across the normalized group across Asia and the Middle East.

The only tool in Asia and the Middle East that assesses behavioral, aptitude, and motivational values.

SSI provides all three elements in one, rather than in three separate tools.

Has a practical and sufficient micro-level details that can be leveraged for actual training improvement.

Having a collection of statistics makes it easier to compare the results across the normalized group across Asia and the Middle East.

SSI is a sales-scenario specific tool.

It’s a surface valid tool and is offered in SSI Certification that is endorsed by American Institute of Business Psychology.